Hone Your Sales with Expert Coaching at Athena Business Group!


Sales are the driving force behind your success, whether you're scaling a business or launching as an entrepreneur.

Let the expert strategists at Athena Business Group refine your plan, optimize your metrics, and provide the training needed to elevate your sales.

Unlock Your Potential with Expert Guidance

Experience the value of expert guidance and proven strategies firsthand!.

Achieve your revenue goals without adding headcount!

Empower Your Sales. Strengthen Your Strategy. Transform Your Results.


Helping business owners unlock sustainable growth with proven sales strategies, collaborative team solutions, and actionable insights for lasting impact.

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Clarity and Direction for Growth

We diagnose the roadblocks slowing your business down, create a custom roadmap for growth, and provide the coaching support needed to keep implementation on track. With the right strategy and structure, your team moves faster, sells smarter, and scales with confidence.

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Build High-Performing Teams

Whether you’re building your first team or optimizing an existing one, we help you lay the foundation for success. Our coaching and systems foster a culture of collaboration, accountability, and excellence, empowering your people to deliver outstanding results.

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Data-Driven Decisions, Real Results

Our tracking and analytics system focuses on the key metrics that drive revenue and uncover growth opportunities. Athena Business Group helps you interpret the insights, plan strategic changes, and execute with confidence to achieve your ultimate goals.

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Streamline Your Sales Engine

Eliminate inefficiencies and implement systems that deliver results. Our comprehensive approach aligns your processes, tools, and team for maximum performance. With Athena Business Group, you’ll create a scalable, revenue-driving sales operation designed for sustainable growth.

Testimonials

Sarah L.

-Founder & CEO

Before working with Faye, I felt stuck in the day-to-day grind of running my business. Her coaching helped me see the bigger picture and build a strategy that actually works. My team is more aligned, my sales have increased by 40%, and I finally feel confident in where we’re headed. She doesn’t just coach you but she empowers you to lead.

Olivia T.

-Sales Director

I’ve worked with consultants before, but Faye’s approach is completely different. She doesn’t just give you a plan; she walks alongside you and your team to make it happen. My sales team is more motivated than ever, and we’ve seen a 30% improvement in closing deals within just a few months. Working with Faye was one of the best decisions I’ve made for my business.

David M.

-Business Owner

Faye has a way of simplifying the complicated. She took the time to understand my business and crafted a plan that wasn’t just effective but it felt like it was made just for me. Thanks to her guidance, I’ve doubled my revenue and built stronger, more genuine relationships with my clients. She’s a coach who truly cares about your success.

FAQs

Your Questions Answered: Athena Strong's Quick and Clear Responses

How do I get started?

Getting started is easy. Book a free strategy call to break down your biggest challenges and explore how we can help. This call gives you the chance to ask questions, map out your goals, and see if our approach is the right fit to accelerate your business growth.

How is your coaching different from traditional sales training?

Traditional sales training throws generic scripts and tactics at you. We don’t do that. Our coaching is hands-on, customized, and built around your specific challenges. We diagnose the gaps, create a roadmap, and provide the support needed to turn strategy into real, lasting results.

What tools or resources do you provide during coaching?

We provide a customized mix of tools, including sales scripts, tracking templates, CRM optimization, and performance dashboards. You’ll also get detailed strategy roadmaps, real-time feedback, and hands-on coaching to ensure execution stays on track.

How long does it take to see results?

We start with a deep dive into your business, building a roadmap that pinpoints both quick wins and long-term growth opportunities. Many clients see shifts in team alignment and sales performance within weeks, but sustained success depends on execution. We provide the strategy and support—you put it into action.

What happens during a discovery call?

This call is all about getting clear on what’s working, what’s not, and where you want to go. We’ll break down your biggest challenges, map out your goals, and explore the smartest path forward. No pressure, no fluff—just a real conversation to see if we’re the right fit to help you level up.

How does your coaching adapt to different industries and business models?

Every business is different, and so is our approach. We don’t teach generic sales tactics—we diagnose what’s actually happening in your business, whether you’re in high-ticket sales, service-based industries, or scaling a startup. The roadmap we build together is tailored to your industry, team dynamics, and growth goals, so you get strategies that actually work for you.