Sell More Cars From the Leads You're Already Paying For.
Athena Business Group provides human-powered outbound BDC and appointment-setting services for auto dealerships. We respond to internet leads, follow up consistently, re-engage older opportunities, and book appointments—so your sales team can stay focused on the customers in front of them.
Most Dealerships Don't Need More Leads. They Need Better Follow-Up.
You're already paying to generate opportunities. But when your sales team is working the customers standing in front of them, consistent outbound follow-up can easily take a back seat. The problem isn't always lead volume. It's what happens after the lead comes in.
Your Salespeople Should Be Selling
When a customer is standing in front of your salesperson, that's where their attention should be. They shouldn't have to choose between working the deal in front of them and chasing internet leads that haven't answered yet.
One Call Isn't Follow-Up
Car buyers don't always answer the first call. Consistent follow-up gives you more chances to start the conversation, book the appointment, and get the customer into the dealership.
You've Already Paid for the Opportunity
Internet leads and older opportunities sitting in your CRM already cost you money to acquire. Before spending more to generate more leads, make sure the opportunities you already have are being worked consistently.
We Work the Leads. Your Sales Team Sells the Cars.
Outreach & Contact
We call your internet leads and re-engage older opportunities in your CRM. Our team handles the outbound follow-up and starts the conversations.
Conversation & Qualification
We ask the right questions, identify what the customer is looking for, and gather the information your dealership needs before setting the appointment.
Booking
We book the appointment with your dealership and pass along the details from the conversation so your sales team knows who is coming in and what they're looking for.
Your Team Sells
Your sales team stays focused on the customer in front of them. We handle the follow-up and appointment setting. They handle what they do best: selling cars.
Another Employee. Or a Dedicated Follow-Up Team.
Building an internal BDC means hiring, training, managing, and keeping the right people in the seats. Athena gives you a trained outbound team focused on working your leads and booking appointments—without adding another department to manage.
Your Sales Team Should Be Focused on Selling Cars.
The customer standing in front of your salesperson should be the priority. Athena handles the consistent outbound follow-up behind the scenes—working internet leads and older opportunities so your sales team can stay focused on the people most likely to buy.
- Fast outbound response to new internet leads
- Persistent follow-up with leads who don't answer the first call
- Re-engagement of older CRM opportunities, unsold prospects, and service opportunities
- Sales and service appointments booked directly with your dealership
We handle the follow-up that needs to happen between the lead coming in and the customer walking through your door.
Athena also provides human-powered outbound appointment setting for select businesses outside automotive where consistent follow-up is critical to turning leads into sales opportunities.
Explore Other IndustriesYour team should be closing. ABG handles the outreach, the appointment setting, and the calendar protection that keeps qualified conversations moving so your team shows up to sell — not search.
Hear From Our Clients.
See If Athena Is a Fit for Your Dealership.
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Common Questions.
What does Athena Business Group do?
Athena Business Group provides human-powered outbound BDC and appointment-setting services. We follow up with leads, re-engage older opportunities, have the conversations, and book appointments so your sales team can stay focused on selling.
What types of leads does Athena work?
Athena can work new internet leads as well as older opportunities already sitting in your CRM. The exact lead sources and follow-up strategy are built around your dealership's process and the opportunities you want our team focused on.
Does Athena replace an internal BDC?
It can. Athena can serve as your outsourced BDC or work alongside your existing team to fill gaps in follow-up and appointment setting. The goal is to give your leads consistent attention without requiring you to hire, train, and manage additional staff internally.
Which industries does Athena work with?
Automotive is Athena's primary focus today. Athena's appointment-setting experience also spans roofing, HVAC, solar, insurance, and final expense, and Athena provides appointment-setting services for select businesses outside dealerships.
How much do Athena's services cost?
Pricing is based on the service level and scope of your campaign. Our Pricing page provides an overview of available service levels and starting points, with final pricing tailored to your coverage, lead volume, and campaign requirements.
How do I get started?
Start by completing the qualification form on this page. Athena will learn what you sell, which opportunities you want worked, your qualification criteria, and what happens when a prospect is ready for the next step, then build the follow-up process around it.
Will I receive text messages if I fill out the form?
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