Strategic Sales Consulting

Growth Without the Guesswork

At Athena Business Group, we help founders and coaches build sales teams that actually close. From structuring your offer to managing your team, we give you the strategy, systems, and leadership tools to scale without burning out or guessing your way through growth.

Trusted by ambitious, people first sales leaders at:

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What’s Stopping You?

Most Sales Teams Are Set Up to Fail

Teams Miss Their Sales Quotas
0 %
Training Forgotten After 3 Months
0 %
Sales Reps Say They Don't Have Tools for Success
0 %

Sales Consulting in 2025 Is Critical

Power-House Sales Teams

The Key to Maxing Your Revenue

Created by potrace 1.16, written by Peter Selinger 2001-2019

Advanced Sales Training & Coaching

We provide custom sales training built around your offer, team, and market, creating a resource library for future hires and ongoing team development.

Created by potrace 1.16, written by Peter Selinger 2001-2019

Sales Process Buildout & SOPs

We build your full sales process from first touch to close along with the SOPs and training to keep your team consistent, fast, and ready to scale.

Created by potrace 1.16, written by Peter Selinger 2001-2019

Client Retention & Upsell Strategy

We help you build a post-sale experience that deepens trust, reinforces your value, and keeps clients engaged. That connection lays the groundwork for referrals, renewals, and high-ticket upsells.

Created by potrace 1.16, written by Peter Selinger 2001-2019

Offer & Payment Milestone Review

We audit and rework your offer, pricing, and payment structure so it's irresistible to buyers. You close more deals while still getting paid in full.

Created by potrace 1.16, written by Peter Selinger 2001-2019

KPI Tracking & Sales Management

We hone in on key metrics, build tracking dashboards, and train your team to self-manage performance. We also train you and your leadership to spot problems early and make fast, informed decisions.

Created by potrace 1.16, written by Peter Selinger 2001-2019

Onboarding & Culture Fit

We help you structure an onboarding workflow that promotes and maintains a strong team culture to ramp your team faster, perform better, and have reasons to stick around.

See What Faye’s Clients Are Saying

Let’s Work Together

Discover How We Change Client Interaction Into Data-Driven Success

Sales teams have to build more pipeline and navigate more complex deals, all while facing tougher competition and more demanding buyers.

Our Services

Want a Sales Team That Closes?
Start With These 3 Free Frameworks!

Sales teams have to build more pipeline and navigate more complex deals, all while facing tougher competition and more demanding buyers.

Created by potrace 1.16, written by Peter Selinger 2001-2019

Master E3 Strategy

The E3 Strategy is a mindset tool for sales leaders who want to lead with clarity, build real connection, and drive results. Faye Saad created this psychology through hands-on experience in the field, not theory; using it to drives our leadership, solves client work, and empowers brand archetype.

Created by potrace 1.16, written by Peter Selinger 2001-2019

SPEAR

A 5-part framework for building the operational backbone of your sales team. Fix the systems, people, expectations, accountability, and rhythm that drive performance.

Created by potrace 1.16, written by Peter Selinger 2001-2019

P² + E² = M²

A high-performance communication framework built for sales. It helps you paint a clear picture, elicit real emotion, and close with confidence. If your messaging feels flat or your calls aren’t converting, this is the missing layer between talk and transaction.

BOOK A STRATEGY CALL

Meet online with our experts to explore how we can help provide the best-fit consulting solution your team need to succeed.

Our Packages

A plan for every goal and budget

01 – Build Package

Foundation & Clarity

Align goals, assess systems, and implement essential sales tools to set the stage for growth.

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02 – Scale Package

Systems & Team Enablement

Establish core SOPs, train your team, and build scalable sales systems that drive performance.

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03 – Expand Package

Leadership & Optimization

Equip leaders, optimize your CRM, and centralize sales enablement to support long-term scaling.

Learn More

Our Blogs

Meet online with our experts to explore how we can help provide the best-fit consulting solution your team need to succeed.

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14 May 2025

Sales Metrics That Matter in 2025: How Smart Leaders Are Measuring Team Success

Discover the essential sales metrics to track 2025 that truly matter, focusing on revenue outcomes, team development, and ...
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9 May 2025

Sales Metrics That Matter in 2025: How Smart Leaders Are Measuring Team Success

Discover the essential sales metrics to track 2025 that truly matter, focusing on revenue outcomes, team development, and ...
Blog Dummy Image

9 May 2025

Sales Metrics That Matter in 2025: How Smart Leaders Are Measuring Team Success

Discover the essential sales metrics to track 2025 that truly matter, focusing on revenue outcomes, team development, and ...

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