Strategic Sales Consulting
Growth Without the Guesswork
At Athena Business Group, we help founders and coaches build sales teams that actually close. From structuring your offer to managing your team, we give you the strategy, systems, and leadership tools to scale without burning out or guessing your way through growth.
Trusted by ambitious, people first sales leaders at:
What’s Stopping You?
Most Sales Teams Are Set Up to Fail
https://senvix-crypto.comSenvix Teams Miss Their Sales Quotas
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Training Forgotten After 3 Months
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Sales Reps Say They Don’t Have Tools for Success
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Sales Consulting in 2025 Is Critical
Power-House Sales Teams
The Key to Maxing Your Revenue
Advanced Sales Training & Coaching
We provide custom sales training built around your offer, team, and market, creating a resource library for future hires and ongoing team development.
Sales Process Buildout & SOPs
We build your full sales process from first touch to close along with the SOPs and training to keep your team consistent, fast, and ready to scale.
Client Retention & Upsell Strategy
We help you build a post-sale experience that deepens trust, reinforces your value, and keeps clients engaged. That connection lays the groundwork for referrals, renewals, and high-ticket upsells.
Offer & Payment Milestone Review
We audit and rework your offer, pricing, and payment structure so it’s irresistible to buyers. You close more deals while still getting paid in full.
KPI Tracking & Sales Management
We hone in on key metrics, build tracking dashboards, and train your team to self-manage performance. We also train you and your leadership to spot problems early and make fast, informed decisions.
Onboarding & Culture Fit
We help you structure an onboarding workflow that promotes and maintains a strong team culture to ramp your team faster, perform better, and have reasons to stick around.
See What Faye’s Clients Are Saying
I would say mainly motivation and a ton of side by side help which gave me a hands on visual of where I could do better or where I was missing the boat on things. I wasn’t the absolute best at what I did because I wasn’t too sure how to be strategic and you were strategically golden when it came to sales so it was nice you explained things in depth before during and after a transaction to give me the full view instead of just watching me fail. You had me write things down and take notes and try them out then continue to do that until I had actual growth and I was seeing it too when it came to my funnel and my paycheck.
Angelia Nolan
Faye is an amazing candidate that is extremely passionate with every role and responsibility she takes on. Over the years, she has helped her sales representatives exceed figures, shape store cultures, and develop leadership within the Verizon organization. Her coaching helped me exceed sales goals, get promoted, and now lead successful teams in the Pacific Northwest. She takes care of those around her and is extremely understanding. Overall, Faye is an incredible addition to any team—her drive and dedication around success is awe inspiring.
Stephanie Aceves
Working with Faye as my sales coach skyrocketed my career. She pinpointed key areas for improvement, made small but impactful tweaks, and helped me reach my first $10K month. Her guidance has been invaluable, and I look forward to working with her again!
Kayla Gearheart
Faye, our fractional CSO, has completely transformed our sales team. She streamlined operations, implemented structured coaching, and built automated nurturing campaigns that skyrocketed our close rate from 10% to 52.94% in just four months. Beyond sales, she built a culture of accountability and structure, improving onboarding and retention. If you’re looking to scale your business, she’s the one to call. 10/10 recommended.
Alex Temiz”High Ticket Coach, My Investing Club”
I connected with Faye through a sales call, her communication and organization stood out instantly. Over the past year, she’s helped my company refine our sales strategy and operations with a rare mix of wisdom, strategy, and genuine care. Faye taught my team invaluable lessons and gave me insights that delivered almost instant results. I highly recommend working with her.
Mike Krisztal”Marketing Agency, This Feels Right”
Faye Saad is not only the best salesperson I’ve ever met but also one of the most selfless and knowledgeable individuals. She doesn’t just teach – she invests in your growth, pushing you to exceed your own expectations. Faye is a huge part of what keeps my inspiration going for bettering my skill set, and even just bettering who I am as a person, how I execute, and everything else. I’m sure if she’s a part of your venture in any way, shape, or form, you’ll agree with me pretty quickly.
Gage Wayland”High Ticket Sales”
If you’re considering hiring Faye as a sales coach or trainer, do it! She’s incredible at what she does. Faye broke down my sales calls, pinpointed where I was going wrong, and helped me refine my approach with valuable insights. Her deep knowledge and passion for sales training made a huge difference in my performance. I highly recommend her to anyone looking to improve their sales skills!
Abu Elhassan
I’ve known Faye for years, and she’s always been a standout performer. We worked together in a high-sales environment at Verizon, where she quickly proved her ability to drive results and lead teams. Her deep understanding of people’s needs translated into high sales performance. Faye’s strategic mindset, focus on metrics, and ability to elevate those around her make her an invaluable asset. Anyone who works with her will see immediate impact and growth.
Ben Harris
Faye accelerated my sales career faster than any coach I’ve worked with. She made the process comfortable, helped me ditch the script, and encouraged me to be myself, hands down, the best sales advice I’ve ever received. Thanks to her training, I’m now a top performer on my team. I highly recommend Faye to anyone looking to level up their sales skills!
Ethan
https://www.youtube.com/watch?v=XHOmBV4js_ELet’s Work Together
Discover How We Change Client Interaction Into Data-Driven Success
Sales teams have to build more pipeline and navigate more complex deals, all while facing tougher competition and more demanding buyers.
Let Us Help Your Team
Our Services
Want a Sales Team That Closes?
Start With These 3 Free Frameworks!
Sales teams have to build more pipeline and navigate more complex deals, all while facing tougher competition and more demanding buyers.
Master E3 Strategy
The E3 Strategy is a mindset tool for sales leaders who want to lead with clarity, build real connection, and drive results. Faye Saad created this psychology through hands-on experience in the field, not theory; using it to drives our leadership, solves client work, and empowers brand archetype.
SPEAR
A 5-part framework for building the operational backbone of your sales team. Fix the systems, people, expectations, accountability, and rhythm that drive performance.
P² + E² = M²
A high-performance communication framework built for sales. It helps you paint a clear picture, elicit real emotion, and close with confidence. If your messaging feels flat or your calls aren’t converting, this is the missing layer between talk and transaction.
BOOK A STRATEGY CALL
Meet online with our experts to explore how we can help provide the best-fit consulting solution your team need to succeed.
Our Packages
A plan for every goal and budget
01 – Build Package
Foundation & Clarity
Align goals, assess systems, and implement essential sales tools to set the stage for growth.
02 – Scale Package
Systems & Team Enablement
Establish core SOPs, train your team, and build scalable sales systems that drive performance.
03 – Expand Package
Leadership & Optimization
Equip leaders, optimize your CRM, and centralize sales enablement to support long-term scaling.
Our Blogs
Meet online with our experts to explore how we can help provide the best-fit consulting solution your team need to succeed.
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