Hone Your Sales with Expert Coaching at Athena Business Group!
Sales are the driving force behind your success, whether you're scaling a business or launching as an entrepreneur.
Let the expert strategists at Athena Business Group refine your plan, optimize your metrics, and provide the training needed to elevate your sales.
Unlock Your Potential with Expert Guidance
Experience the value of expert guidance and proven strategies firsthand!.
Achieve your revenue goals without adding headcount!
Empower Your Sales. Strengthen Your Strategy. Transform Your Results.
Helping business owners unlock sustainable growth with proven sales strategies, collaborative team solutions, and actionable insights for lasting impact.
Clarity and Direction for Growth
We diagnose the roadblocks slowing your business down, create a custom roadmap for growth, and provide the coaching support needed to keep implementation on track. With the right strategy and structure, your team moves faster, sells smarter, and scales with confidence.
Build High-Performing Teams
Whether you’re building your first team or optimizing an existing one, we help you lay the foundation for success. Our coaching and systems foster a culture of collaboration, accountability, and excellence, empowering your people to deliver outstanding results.
Data-Driven Decisions, Real Results
Our tracking and analytics system focuses on the key metrics that drive revenue and uncover growth opportunities. Athena Business Group helps you interpret the insights, plan strategic changes, and execute with confidence to achieve your ultimate goals.
Streamline Your Sales Engine
Eliminate inefficiencies and implement systems that deliver results. Our comprehensive approach aligns your processes, tools, and team for maximum performance. With Athena Business Group, you’ll create a scalable, revenue-driving sales operation designed for sustainable growth.
Testimonials
Alex Temiz
"High Ticket Coach, My Investing Club"
Faye, our fractional CSO, has completely transformed our sales team. She streamlined operations, implemented structured coaching, and built automated nurturing campaigns that skyrocketed our close rate from 10% to 52.94% in just four months. Beyond sales, she built a culture of accountability and structure, improving onboarding and retention. If you're looking to scale your business, she's the one to call. 10/10 recommended.
Mike Krisztal
"Marketing Agency, This Feels Right"
I connected with Faye through a sales call, her communication and organization stood out instantly. Over the past year, she’s helped my company refine our sales strategy and operations with a rare mix of wisdom, strategy, and genuine care. Faye taught my team invaluable lessons and gave me insights that delivered almost instant results. I highly recommend working with her.
Gage Wayland
"High Ticket Sales"
Faye Saad is not only the best salesperson I’ve ever met but also one of the most selfless and knowledgeable individuals. She doesn't just teach - she invests in your growth, pushing you to exceed your own expectations. Faye is a huge part of what keeps my inspiration going for bettering my skill set, and even just bettering who I am as a person, how I execute, and everything else. I’m sure if she’s a part of your venture in any way, shape, or form, you’ll agree with me pretty quickly.
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Alex Temiz
"High Ticket Coach, My Investing Club"
Faye, our fractional CSO, has completely transformed our sales team. She streamlined operations, implemented structured coaching, and built automated nurturing campaigns that skyrocketed our close rate from 10% to 52.94% in just four months. Beyond sales, she built a culture of accountability and structure, improving onboarding and retention. If you're looking to scale your business, she's the one to call. 10/10 recommended.
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Mike Krisztal
"Marketing Agency, This Feels Right"
I connected with Faye through a sales call, her communication and organization stood out instantly. Over the past year, she’s helped my company refine our sales strategy and operations with a rare mix of wisdom, strategy, and genuine care. Faye taught my team invaluable lessons and gave me insights that delivered almost instant results. I highly recommend working with her.
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Gage Wayland
"High Ticket Sales"
Faye Saad is not only the best salesperson I’ve ever met but also one of the most selfless and knowledgeable individuals. She doesn't just teach - she invests in your growth, pushing you to exceed your own expectations. Faye is a huge part of what keeps my inspiration going for bettering my skill set, and even just bettering who I am as a person, how I execute, and everything else. I’m sure if she’s a part of your venture in any way, shape, or form, you’ll agree with me pretty quickly.
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Abu Elhassan
If you're considering hiring Faye as a sales coach or trainer, do it! She’s incredible at what she does. Faye broke down my sales calls, pinpointed where I was going wrong, and helped me refine my approach with valuable insights. Her deep knowledge and passion for sales training made a huge difference in my performance. I highly recommend her to anyone looking to improve their sales skills!
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Ben Harris
I've known Faye for years, and she’s always been a standout performer. We worked together in a high-sales environment at Verizon, where she quickly proved her ability to drive results and lead teams. Her deep understanding of people’s needs translated into high sales performance. Faye’s strategic mindset, focus on metrics, and ability to elevate those around her make her an invaluable asset. Anyone who works with her will see immediate impact and growth.
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Ethan
Faye accelerated my sales career faster than any coach I’ve worked with. She made the process comfortable, helped me ditch the script, and encouraged me to be myself, hands down, the best sales advice I’ve ever received. Thanks to her training, I’m now a top performer on my team. I highly recommend Faye to anyone looking to level up their sales skills!
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Kayla Gearheart
Working with Faye as my sales coach skyrocketed my career. She pinpointed key areas for improvement, made small but impactful tweaks, and helped me reach my first $10K month. Her guidance has been invaluable, and I look forward to working with her again!
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Angelia Nolan
I would say mainly motivation and a ton of side by side help which gave me a hands on visual of where I could do better or where I was missing the boat on things. I wasn’t the absolute best at what I did because I wasn’t too sure how to be strategic and you were strategically golden when it came to sales so it was nice you explained things in depth before during and after a transaction to give me the full view instead of just watching me fail. You had me write things down and take notes and try them out then continue to do that until I had actual growth and I was seeing it too when it came to my funnel and my paycheck.
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Stephanie Aceves
Faye is an amazing candidate that is extremely passionate with every role and responsibility she takes on. Over the years, she has helped her sales representatives exceed figures, shape store cultures, and develop leadership within the Verizon organization. Her coaching helped me exceed sales goals, get promoted, and now lead successful teams in the Pacific Northwest. She takes care of those around her and is extremely understanding. Overall, Faye is an incredible addition to any team—her drive and dedication around success is awe inspiring.
FAQs
Your Questions Answered: Athena Strong's Quick and Clear Responses
How do I get started?
Getting started is easy. Book a free strategy call to break down your biggest challenges and explore how we can help. This call gives you the chance to ask questions, map out your goals, and see if our approach is the right fit to accelerate your business growth.
How is your coaching different from traditional sales training?
Traditional sales training throws generic scripts and tactics at you. We don’t do that. Our coaching is hands-on, customized, and built around your specific challenges. We diagnose the gaps, create a roadmap, and provide the support needed to turn strategy into real, lasting results.
What tools or resources do you provide during coaching?
We provide a customized mix of tools, including sales scripts, tracking templates, CRM optimization, and performance dashboards. You’ll also get detailed strategy roadmaps, real-time feedback, and hands-on coaching to ensure execution stays on track.
How long does it take to see results?
We start with a deep dive into your business, building a roadmap that pinpoints both quick wins and long-term growth opportunities. Many clients see shifts in team alignment and sales performance within weeks, but sustained success depends on execution. We provide the strategy and support—you put it into action.
What happens during a discovery call?
This call is all about getting clear on what’s working, what’s not, and where you want to go. We’ll break down your biggest challenges, map out your goals, and explore the smartest path forward. No pressure, no fluff—just a real conversation to see if we’re the right fit to help you level up.
How does your coaching adapt to different industries and business models?
Every business is different, and so is our approach. We don’t teach generic sales tactics—we diagnose what’s actually happening in your business, whether you’re in high-ticket sales, service-based industries, or scaling a startup. The roadmap we build together is tailored to your industry, team dynamics, and growth goals, so you get strategies that actually work for you.
